Our story


SMASH is a performance coaching consultancy founded by Michael Keogh that has worked with some of the World’s most influential people and provides positive solutions to achieve success in business and in life.

I believe that anything is possible, that any obstacle can be overcome, any target hit and any goal achieved with hard work, a positive mindset and above all ACTION.

SMASH was created when I lived in Los Angeles, California, in 2013.

Whilst living in Hollywood I observed many hugely talented actors and comedians lose motivation and begin to feel negative about their aspirations and dreams, after all they were living in the most competitive place to be a performer on the planet, Hollywood.

I held seminars entitled “Empowering the actor” and provided ¬†1-2-1 life coaching sessions with actors and comedians to help them be more objective and positive in their approach to life and work. The response was phenomenal and people were making profound and positive changes in their lives as a result of my coaching sessions and seminars.

SMASH was born out of the desire to help people realise that the past has no control over the future, that the individual is the creator of their destiny and that anything is possible.

It was my desire to make positive changes in my life that led to the creation of SMASH, I embarked on a self development journey in 2010 after the death of my parents within a year of one another. I worked tirelessly to become better, to understand more about myself, other people and life.

Since 2012 I have worked with Hollywood actors, CEO’s, Business Start Ups, SME’s, housewives, teachers and students to help them overcome obstacles and above all achieve their full potential, with a proven track record of success.

You wont hear jargon or typical coaching patter from me, I get straight to the point. I don’t want you spending weeks on end in coaching session, spending money unnecessarily, I want you out in the World achieving your goals, having wonderful relationships and above all………..SMASHING IT!